Regulation A+ Offering: Hype or Reality?

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Regulation A+, a relatively new fundraising mechanism, has attracted significant attention from both investors and businesses. Proponents laud its potential to facilitate access to capital for entrepreneurs, while critics express concern about its feasibility.

The promise of Regulation A+ lies in its ability to harness the power of crowdfunding to raise funds from a wide pool of investors. This, in theory, can offer businesses with an alternative to traditional financing sources and encourage economic growth. However, the challenges associated with navigating the regulatory landscape and the possibility of fraud remain crucial concerns.

As the Regulation A+ ecosystem matures, it will be important to strike a balance between fostering innovation and ensuring investor protection. Only then can Regulation A+ truly realize its full potential.

Regulation A Plus | MOFO

MOFO's expert team is well-versed in Regulation A+, a regulation under the U.S. Securities Laws that allows companies to raise capital through public offerings. Employing this framework, businesses can attain funding for expansion while meeting the requirements of stringent regulations. Our experienced advisors guide companies through every stage of the Regulation A+ procedure, ensuring a smooth and appropriate offering.

Overview of Title IV Regulation A+ regarding Me

Manhattan Street Capital is a crowdfunding platform that specializes in helping companies raise capital through Title IV Regulation A+. This regulation allows private companies to sell securities to the public and raise up to $75 million per year. Businesses can use this funding for various purposes, such as expanding operations, developing new products, or acquiring other businesses. Manhattan Street Capital provides a thorough platform that guides companies through the entire Regulation A+ process, from registration to investor engagement.

If you're a company looking to raise capital, Manhattan Street Capital's expertise in Title IV Regulation A+ can be a invaluable asset.

A Innovative Reg A+ Offering: What Is A Reg - We Hold All Of Them

Navigating the world of securities offerings can be complex. That's why we've become experts in Reg A+, a powerful mechanism that allows companies to raise capital from the public. Whether an entrepreneur seeking funding or an investor looking for new opportunities, Reg A+ could be the perfect solution. Our team is dedicated to providing clear, concise support throughout the entire process.

We understand that every company has unique needs. That's why we offer a range of customized options tailored to your specific objectives. From initial consultation to final filing, we'll be there every step of the way to ensure a smooth and successful Reg A+ offering.

Uncover the benefits of Reg A+ for your business.
Access our expert knowledge and experience in navigating the regulatory landscape.
Maximize your chances of a successful capital raise.

What Startups Need to Know About Regulation A+

Launching a startup is an exciting journey filled with disruption. But amidst the hustle and bustle of building your dream, navigating the complex world of regulations can feel daunting. One piece of the puzzle for startups seeking funding is understanding Regulation A+, a unique mechanism that allows companies to raise capital from the public. Regulation A+ offers an efficient path to securing investment, potentially unlocking significant growth opportunities.

Fundamental benefits of Regulation A+ include expanded investor access, increased investment possibilities, and a more open fundraising process. Startups considering this path should thoroughly examine the specific requirements and implications.
Seeking guidance from experienced legal and financial professionals is strongly advised to ensure a smooth legislative pathway. Regulation A+ can be a powerful tool for startups seeking to expand their reach, but it's essential to approach it with a clear understanding of the framework and its potential impact.

Facilitates Equity Crowdfunding

Regulation A+, also known as Reg A+, functions as a powerful tool for businesses desiring to raise capital through equity crowdfunding. It offers a streamlined framework for companies to sell and their securities to the public, such as retail investors. Under Reg A+, companies can raise up to fifteen million dollars in a fiscal cycle, offering them with access to a wider pool of capital than traditionally available through private offerings.

The system for Reg A+ equity crowdfunding comprises several key steps. First, companies must create and lodge a detailed offering statement with the Securities and Exchange Commission (SEC). This document provides investors with a thorough overview of the company, its business plan, and the risks inherent in the investment.

After the SEC has reviewed and approved the offering statement, companies can launch their securities to investors through various channels. This can encompass online platforms dedicated to equity crowdfunding, as well as traditional marketing strategies.

{Ultimately, Regulation A+ provides a viable avenue for businesses to secure funding through the power of the crowd. By making it more accessible for companies to tap into broader capital sources, Reg A+ has the potential to stimulate innovation.

Regulation A+ Funding

FundAthena is a company leveraging the power of Regulation A+, offering entities the opportunity to invest in promising businesses. This unique funding mechanism allows companies to raise significant capital from a wider range of supporters, while providing individuals with exposure to high-growth ventures. FundAthena's dedicated team streamlines the entire Regulation A+ process, ensuring a seamless experience for both companies and their investors.

Blank-check Historical Stock Securities

Venture into the burgeoning realm of Special Purpose Acquisition Colonial Stock Entities, where history meets contemporary finance. These unique assets grant investors access to a diverse portfolio of reimagined colonies. Each investment represents a stake in the potentialrevolution of these captivating ventures. Embrace this promising opportunity to influence to the transformation of our collective past.

Our Discovery

Finally, after years of tireless searching, our team has made a breakthrough! We've excavated a ancient registration. It's in excellent condition, and we believe it could hold the key to unlocking long-lost secrets. This is a moment of excitement for our entire team.

Initial| inspections are already underway, and we're eager to reveal more details soon.

Unlocking Capital - Title IV Reg A+

Delve into the exciting world of Title IV Regulation A+ with our insightful infographic. Discover how this powerful regulatory framework can empower your company to reach new heights . Explore the key benefits of Title IV Reg A+ and understand its significance on the modern financial landscape .

Whether you're a seasoned entrepreneur or just starting out, this infographic provides valuable insights into the intricacies of Title IV Reg A+. Gain a comprehensive understanding of the process, eligibility requirements, and potential rewards. Learn how to utilize this unique funding opportunity to fuel your development. Don't miss out on this essential resource for anyone interested in exploring the exciting realm of Reg A+ crowdfunding .

Explore more into the world of Title IV Reg A+ today!

Reg A+ - Securex Filings LLC

Securex Filings LLC acts as a leading facilitator for companies seeking to tap into the potential of Regulation A+ offerings. Demonstrating extensive knowledge in securities law and an intricacies of capital raising, Securex Filings LLC offers a comprehensive range of tools designed to expedite the Regulation A+ journey . From early consultations to closing , their dedicated team assists issuers through every step of legal requirements.

Securex Filings LLC aim to assisting businesses in mastering the complexities of Regulation A+.
Businesses can benefit from Securex Filings LLC's expertise to maximize their chances of a compliant Reg A+ offering.

Discover Crowdfund.co

Crowdfund.co is a/provides/serves as a platform/an online hub/a resource for individuals/people/backers to invest in/support/fund innovative/exciting/groundbreaking projects. Through/On/Via this website/platform/marketplace, creators/developers/entrepreneurs can raise/secure/gather capital/funding/money for their ideas/ventures/projects. Crowdfund.co offers/presents/features a variety/range/selection of categories/fields/industries for investors/backers/donors to choose from/select/explore. Whether you're/If you are/You might be looking to/searching for/interested in making an impact/supporting innovative ideas/finding investment opportunities, Crowdfund.co could be/might be/can be the perfect place/ideal destination/go-to resource.

Fundrise Reg A Offering

Fundrise has recently launched its current Reg A offering. This type of investment opportunity allows individuals to invest in Fundrise's diverse holdings. The offering is scheduled to close and presents a potential opportunity for investors seeking exposure to the commercial real estate market. Fundrise has built a strong track record with its previous Reg A offerings.

Investors interested in learning more about the Fundrise Reg A offering can access the company's online resources. There, they can discover information on the terms and conditions. Before making any investment decisions, it is always important to conduct thorough research and seek professional guidance.

SEC

The Securities and Exchange Commission is/serves as/acts as the primary regulatory/governing/overseeing body for securities/financial markets/investments in the United States/America. Established/Founded/Created in 1934/the early 20th century, the SEC is tasked with/aims to/strives to protect/ensure the fairness and integrity of/maintain financial markets/transactions/instruments by enforcing federal securities laws/regulations/guidelines. Its/The responsibilities include/encompass/extend to registering/regulating/overseeing broker-dealers, investment advisors, and mutual funds, as well as investigating potential fraud/violations of securities laws/market manipulation. The SEC also plays a key role in/actively participates in educating/informing/raising awareness the public about investment risks/securities regulations/financial literacy.

Revolutionize Your Funding Journey With CrowdExpert Title IV Reg A+ Equity Crowdfunding

CrowdExpert Title IV Reg A+ Equity Crowdfunding offers startups a unique and dynamic platform to attract the funding they demand for growth and expansion. Leveraging the power of the investment, CrowdExpert connects projects with backers who are passionate about success. By offering shares of equity in exchange for investments, businesses can unlock a abundance of capital from a diverse pool of individuals. This method of funding not only provides economic support but also fosters recognition for the venture, building a strong foundation for future expansion.

Enjoy from a streamlined and transparent system
Connect with a wider audience of possible investors
Propel your growth through targeted funding

Testing the Waters

Before launching headfirst into any new venture, it's wise to feel out the waters first. This entails thoughtfully analyzing the current environment. By collecting insights, you can evaluate the potential response of your endeavor. It's a strategic approach that can help you reduce setbacks.

Funding for Everyone

The concept of project financing is no longer a niche practice. It's shifted into a powerful tool that allows individuals and groups to raise funds directly from the public. This democratization of funding has opened up a world of opportunities for aspiring entrepreneurs, enabling them to bring their visions to life without relying on traditional sources like banks or investors. By tapping into the collective power of the crowd, crowdfunding campaigns have become a successful way to fund everything from artistic endeavors to social causes.

Sites like Kickstarter and Indiegogo have become central hubs for crowdfunding projects, connecting creators with potential backers.
The rise of digital platforms has further amplified the reach of crowdfunding campaigns, allowing them to go viral quickly.
Inspiring examples abound in the world of crowdfunding, demonstrating its ability to support innovative ideas.

As crowdfunding continues to expand, it's clear that this disruptive model has the potential to reshape the way we support innovation. It empowers individuals, fosters collaboration, and unlocks new possibilities for creativity and progress.

TheStreetShares

StreetShares is a/an/the leading platform/company/solution for small/medium-sized/local businesses. It provides access to/funding through/capital in the form of loans/investment/credit, specifically designed/tailored/optimized for the needs of entrepreneurs/business owners/startups. With a focus on transparency/community/collaboration, StreetShares strives to empower/support/assist businesses by offering competitive rates/flexible terms/attractive options.

Founded in/Established during/Created by 2013/the year 2015/a few years ago, StreetShares has helped/supported/funded thousands of/numerous/a large number of businesses across the United States/country/nation.
Their/Its/The company's mission is to provide financial inclusion/make financing accessible/bridge the funding gap for emerging/growing/aspiring businesses.

Moreover/Additionally/Furthermore, StreetShares offers educational resources/training programs/valuable tools to help businesses succeed/thrive/grow.

Harnessing Regulation A+ for Successful Fundraising

Regulation A+ has emerged as a popular avenue to companies seeking capital. This mechanism allows private companies to raise significant quantities of capital through a streamlined process.

Entities are attracted to Regulation A+ offerings due to the potential for substantial returns. Moreover, Regulation A+ provides firms with a platform to attain a broader pool.

A successful Regulation A+ fundraising campaign depends on several key elements. These include a attractive business model, a transparent communication system, and a passionate team.

Ultimately, Regulation A+ offers a feasible option for enterprises to secure funding.

The SEC's EquityNet

EquityNet is a platform that provides tools to aid in emerging businesses. Through its digital network, EquityNet pairs individuals who invest with viable startups. The website features a variety of services to aid in the funding process, among other things due diligence reports, venture capitalist evaluation, and dealdocumentation. EquityNet acts an critical role in the arena of emerging financing.

Regulation A-Plus Offerings

Companies looking to raise capital may consider Regulation A+ transactions as a less stringent alternative to traditional public listings. This system allows companies to raise up to $100 million from the public in a manner that streamlines the fundraising process. Compliance remains crucial, however, as companies must adhere to stringent disclosure requirements and filing protocols. Successful Reg A+ offerings can provide companies with valuable capital to support growth and expansion.

Benefits of Regulation A+ include its relatively easy process, less spending, and the ability to reach more investors.
Challenges to be aware of include the ongoing transparency requirements and the need for expert legal guidance throughout the process.

Navigating Regulation in Crowdfunding

The sphere of crowdfunding has significant evolution, presenting both advantages and complexities. Regulations play a crucial role in influencing this dynamic {environment|. This necessitates a in-depth knowledge of the current guidelines governing crowdfunding platforms.

Regulators worldwide are steadily endeavoring to establish defined regulations that encourage responsible and transparent crowdfunding initiatives. These regulations aim to safeguard both investors and project creators while guaranteeing a level playing field for all {stakeholders|.

Compliance is imperative for crowdfunding entities to function consistently. Failure to conform with applicable regulations can result substantial fines. As a result, it is essential for crowdfunding players to keep abreast of the latest regulatory developments. In conclusion understanding and embracing regulations is fundamental for the sustainable success and viability of the crowdfunding sector.

Offering Requirements

When regulating services, it's essential to establish clear and comprehensive standards. These rules aim to ensure that offerings meet predetermined benchmarks of quality, safety, and conformance with relevant laws and norms. Businesses seeking to submit their offerings must comply these expectations to function within the structure of legal and ethical limitations.

For instance, offerings in the medical industry are subject to stringent regulations regarding patient privacy and data safeguarding.

Conversely, financial services must adhere to strict conformance standards to prevent misconduct and protect customers.

Regulation A+ Investopedia

Understanding governance is essential for market participants. Investopedia's comprehensive guide on regulation provides clarity into the nuances of financial systems. From derivatives to banking, Investopedia's articles demystify key principles related to governing frameworks. Whether you are a beginner or an seasoned analyst, Investopedia's A+ governance content broadens your expertise in this ever-changing field.

Governing A+ Companies

The landscape of A+ companies is constantly evolving, presenting both opportunities and challenges for regulators. These high-performing entities often operate at the forefront of innovation, pushing the limits of what's possible. However, their success can also yield complex consequences that require careful evaluation. Regulators must strive to promote a regulatory environment that is both encouraging of innovation while also securing sound business practices.

This balancing act requires a nuanced approach, one that acknowledges the unique characteristics of A+ companies and their impact on the broader economy.

There are several key areas where regulation of A+ companies must be carefully considered. These include:

* Data privacy and security:

A+ companies often collect and utilize vast amounts of information, raising concerns about the preservation of user information.

* Algorithmic transparency and accountability:

As A+ companies increasingly rely on software systems, it is vital to ensure that these algorithms are explainable and held accountable for their outcomes.

* Competition and market dominance:

The success of A+ companies can sometimes lead to fears about monopoly, which could harm consumer interests.

Addressing these challenges requires a collective effort involving regulators, A+ companies, researchers, and the general public. Through constructive engagement, it is possible to craft regulatory frameworks that promote both innovation and the prosperity of society.

Governance A+ Summary

Regulations guarantee a level playing field throughout industries by setting standards. A+ summaries typically highlight key aspects of these regulations, providing a concise summary for stakeholders. These summaries are essential for understanding adherence requirements and navigating the nuances of regulatory frameworks.

Key benefits of regulation A+ summaries comprise:
Improved understanding of regulatory requirements
Simplified compliance processes
Lowered risk exposure

Regulation Within the Real Estate Market

The real estate market is a complex ecosystem governed by/regulated through/controlled by strict/comprehensive/robust regulations/laws/guidelines. These rules/standards/policies are designed to/implemented for/intended to protect/safeguard/ensure consumers, promote fairness/maintain transparency/foster ethical conduct in transactions, and prevent/mitigate/address fraudulent activities. Real estate professionals, including brokers/agents/developers, are required to/expected to/obligated to comply with/adhere to/follow these regulations/guidelines/standards.

Notable/Key/Important aspects of/areas covered by/issues addressed by regulation in the real estate industry include/encompass/address property disclosures/listings/transactions, agency relationships/client representation/confidentiality agreements, fair housing practices/anti-discrimination policies/equal opportunity laws, and real estate financing/mortgage lending/loan servicing.

Understanding/Being aware of/Familiarizing oneself with these regulations/the regulatory landscape/legal framework is essential for/crucial to/highly important for anyone involved in/participating in/engaged in the real estate market.

Our Mini-IPO First JOBS Act Company Goes Public Via Reg A+ on OTCQX

After a lengthy period of preparation and dedication, our company is thrilled to announce its public debut via a Regulation A+ offering on the OTCQX marketplace. This milestone represents a significant achievement for us as we embrace this new chapter of growth and opportunity.

We believe that this listing will provide increased visibility to our investors and potential stakeholders, while also allowing us to secure the capital necessary to fuel our next phase of expansion. We are optimistic about the future and anticipate to share our progress with all of you.

Facilitates Reg A+ raises on the platform

FundersClub, a well-established online equity crowdfunding platform, has announced a new feature that supports companies to perform Reg A+ raises directly on its portal. This move expands FundersClub's scope, giving businesses opportunity to a wider pool of investors. With Reg A+, companies can secure up to $75 million from the general public. FundersClub's user-friendly platform simplifies the fundraising process for companies, making it easier than ever before to leverage the power of crowdfunding.

Securities Regulation: What is Reg A+

Regulation A+, often referred to as "Reg A+" for brevity, is a/acts as/constitutes a financing exemption within the U.S. securities laws. It allows companies to raise capital from the general public through a process/method/system known as crowdfunding. The goal of Reg A+ is to provide smaller businesses with a more accessible path to raising funds, compared to traditional methods like initial public offerings (IPOs).

Under Reg A+, companies can offer and sell their securities directly to investors online or through broker-dealers. There are two tiers within Reg A+: Tier 1 allows companies to raise up to $20 million within a twelve/one/specified month period, while Tier 2 permits fundraising of up to $75 million over a similar timeframe.

To participate in a Reg A+ offering, investors typically must complete a simple verification process to ensure they meet certain income or net worth requirements. These offerings can be found on specialized Reg A+/Regulation A+ crowdfunding platforms/crowdfunding portals.

These platforms act as intermediaries, connecting companies with potential investors and facilitating the entire fundraising procedure/process/cycle.

Tackling the Regulatory Landscape During IPOs

Bringing a company public through an Initial Public Offering (IPO) is a complex undertaking, requiring meticulous planning and adherence to stringent regulations. The regulatory landscape surrounding IPOs can be particularly intricate, involving multiple authorities at both the federal and state levels. To ensure a successful IPO, companies must navigate these regulatory hurdles effectively by complying with reporting requirements, undergoing review processes, and adhering to market integrity principles. Failure to do so can result in significant penalties, legal litigation, and damage to the company's reputation.

Businesses planning an IPO must engage with regulatory consultants to ensure full compliance with applicable laws and regulations.
The Securities and Exchange Commission (SEC) plays a crucial role in overseeing the IPO process, examining financial statements and other materials.
Businesses must report material information to potential investors to ensure transparency and preserve investor interests.

Reg A+ Securities Issuances

Reg A+ offerings present a unique pathway for companies to raise capital in the public markets. By leveraging this mechanism, companies can access investments from a wider pool of investors. This process typically involves filing a registration statement with the Securities and Exchange Commission (SEC) outlining key details about its operations. Reg A+ offerings are preferred by companies in various industries, particularly those seeking to expand their reach.

Some notable benefits of Reg A+ offerings include:A key advantage of Reg A+ offerings is the ability for companies to raise funds directly from investors without relying on traditional underwriting fees. This can lead to significant cost savings and allow companies to retain a larger portion of the capital raised.
Another benefit is the increased visibility that comes with launching a public offering.{Reg A+ offerings also provide companies with enhanced brand recognition and media attention, which can be invaluable for attracting new customers and partners.

However, it's important to note that Reg A+ offerings are not without their challenges. Companies must comply with stringent SEC regulations and prepare comprehensive disclosure documents. It also requires significant effort and resources to effectively market the offering to potential investors.

Guidelines A+ Rules

The implementation of Regulation A+ guidelines is crucial in promoting transparency within the financial markets. They are designed to a framework for ethical conduct by participants involved in offering securities. Compliance with Regulation A+ regulations becomes mandatory for investors to safeguard their investments.

A comprehensive understanding of Regulation A+ requirements facilitates both issuers and investors to participate effectively in the capital markets.

Moreover, Regulation A+ establishes a well-defined process for companies can obtain financing while protecting the integrity of the markets.

SlideShare regulation a securities act of 1933 jobs act 106 reg A tier 2 offering

The JOBS Act, specifically Section 106, implemented Reg A+ as a streamlined mechanism for smaller companies to raise capital. This stage 2 offering under Reg A+ allows companies to publicly disclose their securities offerings through various channels, including SlideShare, to attract potential investors. SlideShare's platform can be a valuable tool for companies seeking to meet the disclosure provisions of Reg A+ Tier 2 by providing a user-friendly format to communicate their financial information and business plan with a wider audience.

Consider: SlideShare's community guidelines should be carefully reviewed to ensure compliance with securities laws and regulations.

Regulating a Text Precisely

When handling CrowdExpert Title text, governance becomes essential for achieving desired effects. This mechanism involves implementing clear rules to guarantee coherence and quality.

Standards for text can span a diverse variety of aspects, including format, voice, and subject. By implementing these rules, we can enhance the readability of text and prevent confusions.

Appropriate text regulation enhances to effective discourse.
Regulations instill professionalism in written works.
Consistent text improves the aggregate impact of any textual work.

Supervision a+ Offering

A compliant a+ offering demands a comprehensive understanding of the evolving regulatory landscape. This involves assessing relevant laws and adopting robust procedures to ensure compliance. A robust a+ offering should also facilitate transparency and strengthen assurance with stakeholders.

Critical aspects when constructing a regulated a+ offering include: risk management, data security, consumer protection

Regulation A Plus Benefit

When it comes to regulations, a "plus" often signifies a favorable impact. A regulatory framework that's well-designed and efficiently implemented can boost safety. It can also foster innovation by providing a clear environment for businesses to succeed. This, in turn, can lead to industrial advancement and a higher degree of living. Ultimately, "regulation a plus" translates into a healthier society for all.

Regulation A

When a company is seeking to raise capital, they have several choices available. Two common methods are Regulation A and Regulation D. Regulation A is a category of securities offering that allows companies to raise up to $1 million from the public, while Regulation D is used for private placements, permitting companies to sell securities to a limited number of financiers.

offers greater public exposure, but it also involves more rigorous standards.
{Regulation D|Reg D|deals on private placements, making it a good choice for companies seeking less public observation.

Ultimately, the best methodology will depend on the company's specific situation and its aspirations.

Regulation A under the FRB

FRB Regulation A is a framework/lays out guidelines/establishes parameters for financial institutions to follow. It focuses on safeguarding/protecting/securing depositors and maintaining financial stability/the integrity of/a sound banking system. The regulation covers/addresses/deals with a wide range/broad spectrum/comprehensive set of activities, including capital requirements/asset allocation/risk management. By adhering to these rules/provisions/mandates, financial institutions contribute to/help ensure/play a vital role in the stability and soundness of the overall financial market/economy/system.

Privacy Officer

A DPO is a position responsible for managing an organization's compliance with GDPR regulations. This essential figurehead works to maintain systems that protect personal records. They also {act as a liaison between the organization and supervisory bodies, offering assistance on GDPR matters.

SEC Approves New “Reg A+” Rules for Crowdfunding

In a significant move to revitalize the crowdfunding industry, the SEC|U.S. Securities and Exchange Commission has approved new rules for “Reg A+”. This administrative framework is designed to enable startups to raise investment from a broader pool of investors.

Reg A+, formerly known as Regulation A, now allows companies to sell their stocks to the public outside of the established IPO process.
The new rules modify previous regulations, granting companies with enhanced flexibility in how they raise capital.
These changes are projected to {have asubstantial impact on the crowdfunding landscape, creating more opportunities for both companies seeking funding and individuals looking to invest.

Comparing Reg A and Reg D

When raising capital for a new business venture, entrepreneurs often face the complexities of securities law. Two common avenues for securing these ventures are Regulation A+ and Regulation D, each with its own distinct framework . Regulation A+, also known as mini-IPO , enables companies to raise substantial amounts of capital from the wider public. In contrast, Regulation D is primarily designed for private placements where investments are made by a specific circle of accredited investors.

Rule 506 of Regulation D further categorizes private placements into two distinct categories: Rule 506(b) and Rule 506(c). Under Rule 506(b), companies can {raise funds from an unlimited number of accredited investors, but are restricted to offering securities to a maximum of 35 non-accredited investors. Rule 506(c), on the other hand, provides more flexibility by allowing companies to advertise and solicit investments from both accredited and non-accredited investors, assuming they conduct due diligence to verify investor status .

Choosing between Regulation A+ and Regulation D involves diligently considering various factors such as the amount of capital required, target audience, regulatory compliance burden, and overall objectives of the business.

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REGULATION A+ OFFERING: HYPE OR REALITY?

Regulation A+ Offering: Hype or Reality?